In June of this year cruise and passenger ferry company DFDS Seaways asked members of the public to be the next face of DFDS for their future advertising and marketing campaigns. The ‘Real People Genuine Experiences’ campaign which will aim to offer consumers an insight into the DFDS Seaways offering and will run across TV, radio, press, print and online.
Andrew Kelly, Marketing and PR Manager for the DFDS Seaways English Channel route, said:
“We are looking for the new faces of our future promotional campaigns and we thought what better place to look than to our customers!
“We are not looking for professional models – we would just like to hear from real couples and families who are relaxed and comfortable in front of a camera and would be happy for their photos to appear in our future promotions.”
DFDS Seaways commissioned Allan McPhail Photography to photograph the new faces on their Dover to Dunkirk channel crossing
“I was a little apprehensive working with members of the public who had no or little experience in front of the camera. However, the models did a great job they were patient and relaxed and worked well under direction enabling me to get some great shots.
With a new generation of consumers who have grown up with reality TV and more and more real people being asked to model for company advertising campaigns. One has to wonder what the future holds for professional models and model agencies.
Perhaps there will always be a roll for the beautiful ones of the world to promote fashion and cosmetics but reality could eventually creep into glamour and beauty as well.
To be engaged the consumers need to believe in the images they see . Has reality has trained their eyes to spot fake and the phony.
It was a brave move by DFDS to reach out to their public and invite contenders to take part in a move that has produced great results for the seaways company.
‘Real People Genuine Experiences’ TV ad produced by Newcastle based advertisning agency Different.